Marques Brownlee, a popular YouTuber, recently made a video about YouTubers quitting or cutting back on creating content. In the video, he uses an analogy to describe the situation. He compares being a YouTuber to being a professional athlete. Just like how not everyone who plays basketball for fun can become a professional basketball player, not everyone who enjoys making YouTube videos can become a successful YouTuber.
One of the challenges YouTubers face is that creative jobs don’t scale like regular jobs. When you first start making YouTube videos, you are just being creative. You are making the videos you want to make and having fun doing it. However, as your channel grows, you start to get more opportunities, such as brand deals or sponsorships. These opportunities can be tempting, but they often require more work, such as managing communication with brands or invoicing. This can take away from the time you spend being creative.
Marques Brownlee says that the key to being a successful YouTuber is to be deliberate about keeping the creative part of the job at the core of everything you do. He also says that it is important to find the right speed on the treadmill, meaning that you need to find a pace that works for you and that you can maintain in the long run.
Some of the other YouTubers that Marques Brownlee mentions in the video include Tom Scott and Matt Pat. Tom Scott has recently cut back on making YouTube videos, and Matt Pat has said that he is considering quitting YouTube altogether. However, Marques Brownlee believes that these YouTubers are not giving up on their creative pursuits. He thinks that they are simply finding new ways to express themselves.
Overall, this video is a thoughtful and insightful look at the challenges that YouTubers face. It is a reminder that it is important to be passionate about your work and to find a way to keep that passion alive, even when things get tough.
Here are some additional thoughts on the topic:
- It is important to remember that everyone is different. What works for one YouTuber may not work for another. The important thing is to find what works for you and to stick with it.
- Don’t be afraid to experiment. There are no rules when it comes to making YouTube videos. So try new things and see what you like.
- Don’t get discouraged if you don’t see results overnight. It takes time and effort to build a successful YouTube channel. So just keep creating great content and eventually, you will find your audience.
